When you think of spring, what do you think of?
Flowers? Little baby bunnies? Puffy white clouds? Well, one thing is for sure–you can’t drink clouds. But that’s okay, because when WE think of spring, we think of something you CAN drink:
Hofbräu Maibock!
That’s right, people! Rich and flavorful Maibock bier is here and we are ready to celebrate!
Gentlemen, grab your lederhosen and ladies, grab your dirndls! Head to Bierhaus NYC this weekend to celebrate Maifest and our very own Cinco de Maibock!
Maifest, which is one of mankind’s oldest traditions, celebrates nature’s bright reawakening after winter’s cold darkness. And what better way to celebrate the coming of spring than with one of Hofbräu’s finest creations–Maibock! With its aromatic flavor and warming alcohol note, Maibock was specifically designed by Hofbräu to be enjoyed during the warmer months. It has the longest pedigree of all Munich’s Bocks, dating back as far as 1614. The brew is noticeably malty and sweet and has an alcoholic content of approximately 7.2% by volume.
We will be featuring Maibock during the month of May and will celebrate it’s arrival this weekend during Maifest! Because of it’s high alcoholic volume, the brew will only be sold in 1/2 liters. (Higher alcohol content? What’s NOT to love about this bier?) Hofbräu Maibock marks one of the high points in the beer-lover’s calendar and is the perfect excuse to spend many an afternoon enjoying the spring weather at Bierhaus NYC.
The Maifest festivities will kick off on Friday, May 4th with a special Reggae Night for all you spring loving hippies at heart! The Jamaican Groove Explosion will be playing LIVE and we’ll have Masskrugstemmen (stein holding) competitions, and plenty more fun.
The celebration will continue on Saturday with–get ready for it–CINCO DE MAIBOCK! Yes, we know, we aren’t a Mexican restaurant (like the wonderfully fabulous Mad Dog & Beans Mexican Cantina on Stone Street) but that doesn’t mean we don’t know how to host a fiesta de German style! Don your sombrero and get ready to dance to some live music, experience a traditional Maibock keg tapping (which means free bier for you!) and the crowning of Bierhaus NYC’s first ever Mai King and Queen!
Okay so let’s review:
This weekend. Maifest. Bierhaus NYC. Delicious Hofbräu Maibock. Reggae Night. Cinco de Maibock. Best. Weekend. Ever.
See you there!
Not quite convinced of how awesome this weekend is going to be? Check out our pretty posters…(Let us know if you’d like one framed for your living room)
